 But the real bottom line is the more you know about your customers, the more valuable you are able to be to them. And therein lies the value FOR you." Tony Vidler |
5 Ways to Make Smarter Use of Your CRM System
Tony Vidler | IRIS, April 2018
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Summary: In days gone by Customer Relationship Management (CRM) systems were used as little more than simple marketing machines. They contained enough information to know who your clients were and how to contact them, and perhaps even had some prospects in there, and be able to produce a mail merge to run a marketing campaign to them.
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